"Blue ocean strategy" : to win the differentiation of market share

--interviews with fujian 3 constant group Co., LTD. The director Mr. ChenEnGuang affairs

    With 2011 dongguan international textile printing industry technology over, a lot of moment stopped at three days. The exhibition But, the innovation, the development spirit will perpetuate the influence the screen printing industry generation continuous "self breakthrough". During the exhibition, the reporter to interview fujian 3 constant group Co., LTD. The director, Mr. ChenEnGuang affairs with Mr. Chen's dialogue, understanding of the three constant development thirty years of ups and downs, and 3 constant people "to keep pace with The Times" spirit of competition.

    In reform and opening up of the spring breeze in the bath, 3 constant group was established in 1984. Since its beginning, 3 constant has been committed to production printing machines, strong r&d team together with "sensitive and eager to learn" spirit that drove in 1985 3 constant people make domestic first Taiwan pad machine, the product come not only let 3 constant has harvested the province, department, national many quality product of China, also launched the pad printing technology precedent.

Because of China's silk screen printing industry admittance threshold is low, the 21 century DuoRen screen printing industry to more nuggets, has been to the high quality products to win three constant meet unprecedented difficulties. The domestic market competition intensifies, labor and raw material costs, lead to industry profits have been squeezed, 3 constant inevitably affected.

Now, at the beginning of wet already nearly 30. With the constant change of the market, 3 constant constantly adjust policy to uncertainties market environment. As a group, Mr. Chen, director of the first time service "blue ocean strategy" in the group's internal campaign. "Blue ocean strategy" to transfer to the line of sight group rivals have neglected products field and the foreign market, through the achieve scale economy effective and low cost to dissolve the domestic industry fiercely competitive, so as to win the differentiation of the crisis of the market share.

In research and development and the services, 3 constant popularize continuously in the high-end production line, automatic system on new ways and publicity channels, demonstration center and value-added printing services. In the market the choice, 3 constant development has the ability of production on a large scale and economic new rapid growth in the market, such as Vietnam, Cambodia, India, eastern Europe and other countries. At the same time, aiming at overseas manufacturers eager to the products of high quality demand, vigorously promote OEM business and technology exchange and cooperation plan to save investment overseas sales to the purpose of the business.

OCTOPUS ARTP automatic silk screen printing machine as a "blue ocean strategy", is the best model market demand and independent research and development of a perfect combination. In China, with its labor force and saving the land area advantages and avoid the counter-offensive launched market with automatic elliptic printing machine "points rewards market" awkward; In a foreign country, especially the European and American countries and the area, it with high quality and low cost advantage won the favor, June this year in the United States will be permanently printing plant.

3 constant for it, "blue ocean strategy" is undoubtedly a smart, also will be a new company or the strategic adjustment of the beginning. Facing the fierce competition in the domestic market, "the red sea" in the enterprise will fall into "big fish eat small fish eat shrimp" with its high cost, the quagmire of competition, than choice profit space more foreign markets, "blue ocean has become the first choice.

Today, the three constant has from the initial product maker for "global" luxuriant turned and special printing products and services provider. "Three permanent card" independent research and development of products including printing machine 32, screen printing and paragraph, hot stamping machines 7 paragraph, heat-transfer machine 8 of printing equipment, automatic 3 and paragraph 4 interface device, while supporting the production of various kinds of moving printing plastic head, pad printing scraper, pad printing plate and sublimation spent membrane; And international quality brand agent's German high (RUCO) series moving printing silk screen ink, UV light solid printing ink, UV kirschner lithographic printing ink, mirror ink dry, UV curing gravure ink, UV curing ink printing scrath the music. We have specialized technical consulting service center, training center and service center.

3 constant experience tell us, "blue ocean strategy" is the enterprise sustainable development inevitable to go a way, whether in the products and technology innovation, or in the market development. But, "blue ocean strategy" experience reminds us, only to value innovation as a fundamental entered